![]() Not only is it free, intuitive, and incredibly fast, it happens to host pretty much all the music creators on the planet. That said, it’s not hard to imagine why music heads are always hanging out on YouTube. 12-34 year-olds are using YouTube at an astronomical rate- In the US, for instance, 70% of this age group principally relies on YouTube for music. It gets even bigger when it comes to Millennials and Generation Z’ers. And in terms of market share, the International Federation of the Phonographic Industry (IFPI ) analyzed and established that YouTube alone boasts 47% of global music consumption.īut, that’s not all. ![]() With over 1 billion music listeners a month, YouTube is undeniably the leading music streaming platform in the world. Rather, I’m comparing them based sorely on music streaming. And no, I’m not talking about internet videos. And yes, Spotify is pretty popular too.īut, you know what’s bigger? YouTube.
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